Thinking of starting a paid subscription model? This is the advice my friends who work in social media gave me

Meet Paige Knapp. Paige Knapp has had extensive experience in public relations, and recently launched Kylee Social. For growing content creators, she works in leveling up or launching brand partnerships, increasing earning potential, and expanding reach. For brands, she develops innovative campaigns centered on authentic partnerships with talented creatives. I have worked with her as influencer before, and let me tell you, [...]

What’s On Philadelphia: The Bakeshop on Twentieth

What’s On Philadelphia: The Bakeshop on Twentieth

One of my favorite Philadelphia gems is The Bakeshop on Twentieth in Rittenhouse Square. This petite, cozy cafe "specializes in recreating tastes from your childhood using treasured family recipes" and bakes fresh treats every day. Whether it's for a quick lunch, a croissant, or a cup of La Colombe coffee, I love coming here. Two of [...]

Social Media Tools To Use For Your Next Campaign

Social Media Tools To Use For Your Next Campaign

I recently attended a webinar where helpful social media apps, tools & resources were discussed. As a blogger and self-proclaimed social media gal, I think it's really important to continue to educate myself about new tools and trends in the industry. So today, I'm sharing some of my favorite tools that we talked about. These [...]

Exploring New Industries for a Public Relations Class: Pharmaceuticals

Exploring New Industries for a Public Relations Class: Pharmaceuticals

This semester for one of my final public relations courses, we were all assigned into groups and were given an industry to analyze for the entire semester. My group was given the task of monitoring the pharmaceutical industry, see how they handled pr, and also created a blog where we explored pharma pr even more. [...]