Brands the Won the Social Media Grammy

It seems that many brands are taking a note out of Oreo’s infamous Superbowl blackout tweet and are prepared to tweet should anything shocking happen during a big, televised event. If you are like me and are a live tweeter while watching award shows, this trend was evident during last night’s 56th annual Grammy Awards. It was almost instantaneous that companies began tweeting about Pharrell’s now iconic hat by putting their own twist on the fashion statement and it was amazing to watch it unfold on Twitter. Let’s take a look at some of the top Grammy Tweeters:

As a former intern of the Ad Council, whose most famous icon is Smokey Bear, I was excited to see him get in on the action. People began tweeting that Pharrell’s hat looked awfully similar to the one that Smokey Bear dons, and the forest-fire hero began tweeting, while still spreading his message of safety.

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Gain also quickly got in on the Twitter action. While it may not seem like there would be an opportunity for Gain to tweet, they made it an opportunity. It may not be the most groundbreaking social commentary tweet, but you have to give it to them for their creativity and quick-thinking.

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MTV created their own #infogrammys for music’s biggest night, and took to making one correlating that the size of the nominee’s hat affected the number of Grammy nominations.

Screen Shot 2014-01-27 at 11.49.12 AMOne of my favorite brands to follow on Twitter is DiGiorno Pizza and last night they were no disappointment when it came to the social media hilarity. DiGiorno not only tweeted about Pharrell’s hat, but took to engaging with other Grammy nominees.

Screen Shot 2014-01-27 at 11.46.42 AMAnd this was just awesome, nice work Arby’s.

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Award shows are always unpredictable and the unexpected is to be expected. This is why any and every company should be prepared to live tweet during award shows. I’m guessing Smokey Bear wasn’t expecting a celebrity to be wearing a hat similar to his, but the social media team behind the account was prepared to respond to the fashion statement. Speed and creativity is key when it comes to live tweeting, and every company should be prepared for anything to happen. Which brands did I miss? Comment below and let me know!

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*Images via Twitter*

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