Public Relations & Social Media

Social Media Tools To Use For Your Next Campaign

I recently attended a webinar where helpful social media apps, tools & resources were discussed. As a blogger and self-proclaimed social media gal, I think it’s really important to continue to educate myself about new tools and trends in the industry. So today, I’m sharing some of my favorite tools that we talked about. These are perfect tools for any blogger to test out, especially if you have a big campaign or contest coming up! Not to mention, most of them are free. Let’s get to it!

  • Making Graphics
    • These are some fantastic tools for photo editing and visualizing data. PicMonkey is a great website to use to create graphics, without the use of Photoshop, and is one of my personal favorites. Use Infogr.am to make charts and info-graphics, which can also be embedded. Canva is a web-based platform, which can create infographics, Facebook cover, business cards, email banners. When the webinar coordinator asked attendees which graphic tool they were most excited to try out, everyone unanimously agreed Canva looked most promising.
  • Twitter 
    • Hashtagify.me allows you to research hashtags and top influencers for a particular hashtag. For example, if you wanted to see which Twitter user has most influence using #fashion, you can figure it out using this website. Ritetag “grades” hashtags for you, and shows which hashtags are most overused and underused. Click to Tweet makes it easy for readers to tweet your content from your blog or email AND there’s WordPress plugin available! Tweetreach finds out how far a tweet travels, and researches URLs, hashtags, usernames, andinfluencers.
  •  Facebook 
    • ActionSprout is used to engage Facebook followers with social actions. Post Planner helps you find and post top content on Facebook. It has a huge database of status ideas, suggested post times, and viral photos.
  • Multi-Platform
    • Rafflecopter is an great way to run an online giveaway. I’ve participated in a Rafflecopter contest before, and it’s super easy for contestants to use. I’ve also used Storify  before, and really loved it. It let’s you find, collect and share what people are saying on social media and is really great for Twitter chats and event coverage. One of the tools I was most excited to learn about was Tagboard, which tracks hashtags on Facebook, Instagram, Twitter, Vine, Google+. So if you’ve created a hashtag for an event, you can easily track what people are saying across all social media account. Finally, the idea behind IFTT (If This Then That) is if someone follows you on Twitter, they should also be sent a Facebook follow request. This is a great way to build followers.

Have you ever used any of these social media tools before? Let me know which ones you love (or don’t love). I hope these tools help with your next campaign!

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