4 Benefits of Using a Mail Merge Service to Grow Your Business

A mail merge service can expand your business and make it easier for you in the process. 

Disclosure: this is a sponsored post with Responsival

Here at Positive Publicity, we welcome any opportunity to learn about different strategies, techniques and tools to grow and improve our businesses. And today, we’re talking about emails.

Impersonal emails will be a surefire way for you to lose valuable business. If you are searching for a way to build a relationship with your customers and gain new customers, email marketing is a great way to do so. Not only can you send hundreds of emails with the click of a button, but you can also discover analytics to understand how your emails are performing. Take a look at these four benefits of using a mail merge service and what it can do for your business.


4 Benefits of Utilizing a Mail Merge Service

1.) Save Yourself Time

Image courtesy of Pexels

With a mail merge service, your business can send thousands of emails with the click of a button to your subscribers. One of the biggest advantages of using a mail merge service is exactly this because you get your time back. Without manually sending and inputting each name and address, the service can generate a large number of new customers. Because sending emails out probably isn’t your specialty as a business owner, it would take you a lot of time to learn the details of a successful email marketing campaign. With a mail merge service, you can take the guesswork out of sending valuable emails. There are professionals to guide you and take care of the hardest parts of perfecting an email campaign.

2.) Offer Valuable Information

The most important part of sending emails out is to ensure that your customers love them. You need to receive the lowest unsubscription rate possible for a successful campaign. Various types of messages work for different industries, so you should brainstorm with your marketing team. Most mail merge services offer templates that you can customize to make your own without needing to design something from scratch. Take a look at a few of these options for messages that you can use to connect with your audience. With all of these messages, keep your brand voice and target audience in mind.

  • Messages from the CEO
  • Newsletters
  • New product updates
  • Promotional coupons
  • How-to videos with your product/service

3.) Confirm Your Message is Accurate

With most mail merge services, you can triple-check your messaging before you hit send. When you are using a mail merge service, it’s much easier to search for mistakes because you are only looking at one document. If you had to send out an email to every subscriber, you would need to repeat this process every single time. Along with human errors, there are also inevitable digital errors. You can send test emails to yourself or your marketing team to take a look at what the end product will be. Create a checklist for your team to use for every email so that nothing is missed. Look over the links, grammar, graphics, and anything else that is included. 

4.) Studying Analytics

Using your analytics will allow you to take a data-driven approach to your email marketing campaigns. This will make it easier for you to understand what is a successful and unsuccessful email. A mail merge service will give you analytics that you were never able to look at before this. Below are some of the most common analytics that you should be tracking when you are sending emails through a mail merge service.

  • Click-through rate: The click-through rate is what tells you how many people are taking action from your email and clicking the links on your messages. For example, that can mean a link to your website for them to shop or a survey you wish for them to take.
  • Conversion: The conversion is a little more in-depth than the click-through rate. It will gather the number of people who click a link on your email and then take an action, like purchasing a product on your website. 
  • Open rate: The open rate is one of the most basic pieces of email marketing analytics. This is the percentage of your audience that opens your email. 

It doesn’t matter what industry you are working in, building an email marketing campaign can offer a tremendous amount of success. Not only that, but it will give you more time to focus on what matters most to you. Building your business using a mail merge service will allow you to connect with customers you already have and earn new consumers. 

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