Over the summer, I met today’s blog guest at an event at Rittenhouse Women’s Wellness Center‘s DermaCenter. Her bubbly and vivacious personality instantly made me want to interview her. And after learning more about her and her company DVINITI Skin Care, I knew I really wanted to interview her. So we did just that!
DVINITI’s process includes a quiz that helps users determine their “Unique Skin Profile” followed by a consultation to recommend the products that are best suited for you. There’s also the option to create personal blends of your choice like facial & body oils, body scrubs, and body butters through a guided process that addresses your needs and preferences.
You can find DVINITI on Instagram – and now onto the interview!
Welcome Marquita! I’m so thrilled you’re here.
To begin, can you tell us about your journey and what inspired you to start your own skincare company? What unique approach does DVINITI offer that sets it apart from others in the market?
As a cosmetic chemist and Philly native, I’ve spent over a decade in the chemicals industry, with a focus on beauty. I’ve advised global brands like Chanel, NARS, and bareMinerals on formulation techniques and beauty trends. All the while I had much bigger dreams to launch my own skin care line, with a different approach—it would be completely natural and customizable.
I now focus on teaching individuals how to enhance skin health using plant-based ingredients from my lab at DVINITI Skin Care. Having worked extensively with both synthetic and natural ingredients, I can confidently say that natural products will give you equally effective—if not better—results. Consumers have become more conscious of the ingredients in the food they eat and the items they use. They want natural alternatives without all the chemicals.
I also wanted to design formulas tailored to each customers’ unique needs overtime. Climate and extreme shifts in weather can be harsh on skin. Everyone is different, and I always tell my clients ‘your skin doesn’t fit in a beauty box.’ That’s why when people tell me they have ‘problem skin,’ I tell them the problem isn’t their skin, it’s the ‘one-size-fits-all’ skin care products they’ve been using!
That’s so true – it seems as if today’s consumers are more invested in product ingredients than ever before. How do you connect with your clientele and meet their needs?
Consumers want to align their values with the brands they support. Transparency, listening to feedback, and direct engagement with DVINITI foster connection and warmth that is valuable to our community. The beauty industry needs to keep up with evolving demands. Product customization is the one thing missing from skin care that DVINITI offers today. Whether it’s in person or virtually online, we’ll always emphasize the ‘care’ in ‘skin care’ by leading customers to discover what works best for their needs.
What is one of the biggest lessons you’ve learned throughout the journey of creating your company?
Customers want to be guided in the right direction, but they don’t want to be over sold. Understanding that fine line and staying clear of it is important for building precious relationships and gaining loyal followers who will keep things rolling during tough times. I have learned that by being my most authentic, real-self, I attract everything I need. Living my truth is the most important thing I can do to sustain my brand and company. All this to say, I AM LIVING MY BEST LIFE!
We love to her that! As a female entrepreneur, what advice do you have for other women who aspire to start their own businesses, especially in the beauty and skincare industry?
Be true to yourself and your brand, and don’t follow trends just because they seem popular or catchy. Love what you do so much that you couldn’t imagine spending your time doing anything less.
I love that so much. Looking ahead, what is your vision for the future of DVINITI?
Customization, Customization, CUSTOMIZATION! Everything we do at DVINITI fulfills our mission to offer the best skin care services and formulas based on individual skin type. No one fits in a beauty box! Even though custom skin cae isn’t something we see everything it is most certainly the only other direction this over saturated market can go. DVINITI is here to lead the way! The future of beauty begins with each of us!
And finally, where can we purchase DVINITI?
In-store at our studio location 1500 Locust street Phila PA 19102, Suite 3801 where we offer complimentary skin consultations and analysis, or online at DVINITI.com.
Thank you so much for being here Marquita!